Thursday, February 19, 2009

The Shopper Of Tomorrow: Trading Down

An interesting article on how the downturn will impact shopping habits. Some choice quotes:

"It's important that people know there is no acquisition in life that is transformative -- not a lipstick, not an iPhone, not a new Chevy. Nothing changes you into somebody you weren't before that purchase happened."

"Wharton marketing professor Leonard Lodish says Americans may have a reputation for materialistic values, but are probably not any more inherently consumer-driven than human beings around the world"

"Marketers, he says, do not ignite consumerism, but respond to the urge which comes from within. "It's very hard to create an innate need. That comes from the interplay of society and the values and norms of the culture."

Enjoy! - Beckmania.

The Shopper Of Tomorrow: Trading Down

No comments: